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The Culture Map

Erin Meyer

In her book, Erin Meyer, an esteemed professor at INSEAD, explores cultural differences and their profound impact on communication, negotiation, and decision-making in global contexts. With meticulous research and a wealth of experience, Meyer unravels eight key dimensions of cultural divergence, ranging from communication styles and power distance to trust and decision-making approaches. The book serves as a beacon of practical wisdom, offering actionable advice tailored to those navigating the globalized business landscape. Managers, executives, and business students will find this resource indispensable, as it illuminates the path to cultivating cultural intelligence and thriving in diverse business environments.


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