top of page

Drive: The Surprising Truth About What Motivates Us

Daniel Pink

Do you ever struggle with unmotivated employees? Micromanaging is not the solution. Daniel Pink provides insightful research on how to tap into the intrinsic motivations of others as opposed to the traditional carrot-and-stick approach to motivating people. He challenges the traditional view that rewards and punishments are the most effective ways to motivate people. Instead, the three factors of intrinsic motivations are:

1. Purpose - Getting to the "WHY" of doing anything
2. Mastery - The desire of mastering the "HOW" of doing anything
3. Autonomy - The feeling of agency when executing the WHY and HOW

By understanding these intrinsic motivators, managers and leaders can create an organizational culture that fosters engagement, creativity, and innovation, rather than relying on external rewards and penalties.


1. does not have any direct relationship with the author and therefore receives no commission from any sale of the book. 

2. When you purchase the book through our link, you are supporting our work. Thank you!

bottom of page