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Influence: The Psychology of Persuasion

Robert B. Claudine

Renowned author Robert Cialdini explores the psychology behind people's inclination to say "yes" in the updated edition of his influential book. Drawing on relatable stories and examples, Cialdini guides readers through the ethical application of these insights in both business and everyday scenarios. With his accessible writing style, anyone can grasp and implement the science of influence. Key takeaways include the six principles of persuasion: reciprocation, commitment and consistency, social proof, authority, liking, and scarcity. Discover the power of reciprocation, consistency, social proof, authority, liking, and scarcity, while embracing the crucial importance of ethical persuasion. Gain the tools to navigate the art of influence successfully.


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